In February 2025, I joined Behlen Building Systems as Marketing Development Manager. During my first six months, I conducted a comprehensive needs assessment to identify opportunities for improving marketing effectiveness and supporting business growth.

One of the most critical needs identified was the company website, which had become outdated and difficult to maintain. I successfully applied for and secured a complimentary website through The Free Website Guys, saving the company more than $20,000 in development costs. Working closely with the Buildings team, I led the effort to update content, improve site structure, and redesign the user experience. The new website launched on August 21, 2025.

The redesign delivered more than a visual refresh. Outdated code was replaced to improve site performance and functionality, and new capabilities were introduced, including an enhanced Contact Us form that consistently generates qualified sales leads. With a full year of post-launch data now available, results demonstrate reduced spam submissions, improved lead quality, and sustained web traffic.

In August 2025, less than six months after joining the organization and coinciding with the website launch, I was promoted to Marketing Director for Behlen Manufacturing Co. and its business units, including Corporate.

During my first year as Marketing Director, the One Behlen Marketing Team has made meaningful contributions to the success and advancement of Behlen and its Partners in Progress. By addressing critical business needs, prioritizing high-value marketing initiatives, expanding digital marketing capabilities, and increasing collaboration across business units, the team created a stronger foundation for long-term growth and operational alignment.

As we continue building on this momentum, the One Behlen Marketing Team remains focused on driving measurable business results, strengthening our digital presence, and creating new opportunities to support the growth and success of Behlen and its Partners in Progress.

Images: Left, previous home page; Right, new home page.

I joined BlueScope Buildings North America (BBNA) in November 2022 as a digital marketing specialist for the BBNA Shared Services Marketing Team. This position provides space to deep-dive into all things digital. During the first six months at BBNA, I led and contributed to multiple initiatives beyond my daily role and responsibilities, such as:

• Content Strategy Lead, "2023 Buildings of the Future" global accelerator program
• CVENT Attendee Hub App Lead, Butler Builder Meeting 2023
• Implementation and Launch Assistant, Marketo Email Marketing

In February 2024, I was promoted to the new BBNA Senior Brand Content Strategist role. In that role, I contributed to a new digital experience for BBNA's three main websites. I also collaborated with the team on a new brand systems project after redefining our brand identities. I also helped to centralize brand content efforts, shape cohesive brand narratives, and ensure consistency across all BBNA's marketing channels. 

There's much more here than what meets the eye! These are images I captured and shared on social media as part of many larger, strategic marketing efforts for the university. From helping launch multiple degree programs and an online store to getting press coverage and event promotion, I gained professional experience and expertise as the CUKC director of communications from 2016-2022. 

• Merchandise and shop.cleveland.edu
• Annual Homecoming Event
• Occupational Therapy Assistant Program
• Text Neck TV Interview

Here are images I captured and shared on social media as part of many larger, strategic store marketing efforts I led from 2009-2015. If you're curious to know more about these projects and others, let me know. I love a good cup of coffee!

• Cool Beans- We're Hiring!, Campaign
• Tiny House Party, Store Event
• We love our local foods!, Social Media Campaign
• Donated foods, Feed4More Community Fundraiser