I joined BlueScope Buildings North America (BBNA) in November 2022 as a digital marketing specialist for the BBNA Shared Services Marketing Team. This position provides space to deep-dive into all things digital. During the first six months at BBNA, I led and contributed to multiple initiatives beyond my daily role and responsibilities, such as:

• Content Strategy Lead, "2023 Buildings of the Future" global accelerator program
• CVENT Attendee Hub App Lead, Butler Builder Meeting 2023
• Implementation and Launch Assistant, Marketo Email Marketing

In February 2024, I was promoted to the new BBNA Senior Brand Content Strategist role. In that role, I contributed to a new digital experience for BBNA's three main websites. I also collaborated with the team on a new brand systems project after redefining our brand identities. I also helped to centralize brand content efforts, shape cohesive brand narratives, and ensure consistency across all BBNA's marketing channels. 

Note: In February 2025, I accepted the role of Marketing Development Manager within a family-owned metal buildings business and have been digging in to help elevate their marketing efforts across the board.

There's much more here than what meets the eye! These are images I captured and shared on social media as part of many larger, strategic marketing efforts for the university. From helping launch multiple degree programs and an online store to getting press coverage and event promotion, I gained professional experience and expertise as the CUKC director of communications from 2016-2022. 

• Merchandise and shop.cleveland.edu
• Annual Homecoming Event
• Occupational Therapy Assistant Program
• Text Neck TV Interview

Here are images I captured and shared on social media as part of many larger, strategic store marketing efforts I led from 2009-2015. If you're curious to know more about these projects and others, let me know. I love a good cup of coffee!

• Cool Beans- We're Hiring!, Campaign
• Tiny House Party, Store Event
• We love our local foods!, Social Media Campaign
• Donated foods, Feed4More Community Fundraiser