I joined BlueScope Buildings North America (BBNA) in November 2022 as a digital marketing specialist for the BBNA Shared Services Marketing Team. This position provides space to deep-dive into all things digital. During the first six months at BBNA, I led and contributed to multiple initiatives beyond my daily role and responsibilities, such as:

• Content Strategy Lead, "2023 Buildings of the Future" global accelerator program
• CVENT Attendee Hub App Lead, Butler Builder Meeting 2023
• Implementation and Launch Assistant, Marketo Email Marketing

In February 2024, I was promoted to the new BBNA Senior Brand Content Strategist role. I'm contributing to a new digital experience for our three main websites. I'm also collaborating with the team on a new brand systems project after redefining our brand identities. I am centralizing brand content efforts. Shaping cohesive brand narratives. Ensuring consistency across all our marketing channels. And having fun!

There's much more here than what meets the eye! These are images I captured and shared on social media as part of many larger, strategic marketing efforts for the university. From helping launch multiple degree programs and an online store to getting press coverage and event promotion, I gained professional experience and expertise as the CUKC director of communications. 

• Merchandise and shop.cleveland.edu
• Annual Homecoming Event
• Occupational Therapy Assistant Program
• Text Neck TV Interview

Here are images I captured and shared on social media as part of many larger, strategic store marketing efforts I led from 2009-2015. If you're curious to know more about these projects and others, let me know. I love a good cup of coffee!

• Cool Beans- We're Hiring!, Campaign
• Tiny House Party, Store Event
• We love our local foods!, Social Media Campaign
• Donated foods, Feed4More Community Fundraiser